Email Marketing Training Course
This half-day training is tailored to your organisation's email lead generation requirements. From improved subject lines to increase leads from campaigns, this training covers everything you need to enhance your email performance.
This training provides the skills your team needs to avoid spam filters, increase open rates and deliver content that converts
Find out moreTogether, we look at client behaviour and what motivates engagement. We discuss sequences and the dangers of blanket emailing.
Find out moreThis training isn't just for marketing campaigns, it can be tailored for sales teams too. We aim to enhance business development emails so teams are more likely to generate leads
Find out moreWe've delivered Email marketing training to:
Avoid spam filters and increase clicks
Create meaningful emails with subject lines that work
Attendees learn about email spam filter algorithms and how to improve email quality to avoid them. The training then improves subject line creation skills to ensure open rates increase.
- We look at current subject lines and designs, then optimise for increased open rates
- Attendees learn how to write subject lines within email provider parameters
- The training includes how to write subject lines that will hook prospect emotions and pull them towards the brand
How to create email content that converts
Tailoring the training to your services and campaigns
Using a combination of your current email campaign content and email campaign best practices, this training increases the chances of content connecting with your clients and prospects.
- We upskill sales and marketing teams to ensure emails are targeted at the right segments
- The training covers how users behave, personality types and how to create content for all levels of attention spans
- Attendees learn how to create email content that provides the benefits of your services, then encourages lead generation in the right way
Email campaigns that meet compliance standards
Ensuring your organisation stays the right side of GDPR and PECR
Our training provides sales and marketing teams with the skills they need to generate business development, while remaining compliant with GDPR and PECR. We can tailor the training to international regulations if required.
- Attendees learn about PECR and how it differs from GDPR
- The training includes how to maintain contact lists and ensure good segment hygiene and compliance
- We discuss legitimate interest and how it works for B2B organisations
Contact us today and book a discovery call
Email Marketing Training Details
Structure and Timings
A half-day session for sales and marketing teams on email building, spam filter algorithms, connecting with recipients and how to create emails that deliver conversions. This training looks at copy creation, customer personas and contact list management to ensure attendees develop the skills needed for effective outbound marketing campaigns.
Max Number of People Per Session
8 people in a face to face or virtual conference call setting. This training is also perfect for combining with GA4 or Customer Segmentation Training.
Length of Email Training Session
This is a half day session, fully tailored to your organisation and your teams' requirements.
Book a Discovery Call
Speak to us about B2B Email marketing training for your team
Our Process
We help your team make sense of the metrics that matter, from understanding traffic sources to mapping full customer journeys. Our tailored, on-site training quickly upskills your team, cost-effectively.
GA4 Training HereOur full day's training on SEO and SEO for AI covers everything your marketing teams need to increase visitors to your website.
SEO Training HereThis two-hour training session helps sales and marketing teams understand the LinkedIn algorithm and how to use the platform more strategically.
LinkedIn Training HereBespoke Digital Marketing Training: A Case Study
Arboreal Marketing delivered tailored digital marketing training to MIDiA Research, aligning SEO, GA4 and email strategies with their unique business goals and audience needs.
Tell us about your project and we will arrange a discovery call
Email Marketing Training: Frequently Asked Questions
Training perfect for marketing, business development or sales
This training session can be tailored to focus on marketing campaigns, open rates and engagement from target segments, or it can be adapted to cover email sequence campaigns, reaching cold contacts and engaging target accounts. Our core skills look at the deliverability of the email, the open rate and how to create content that converts - these skills are transferable for both marketing and sales teams.
Book a discovery callWe ensure teams learn about GDPR and PECR
Our training provides simple but effective parameters for running campaigns while remaining compliant for GDPR and PECR. These skills often have more impact for sales and BD teams, as they are not as embedded with data protection as marketing teams normally are. We aim to deliver the knowledge they need to stay within the regulations for any email activity.
Book a discovery callWe explore the benefits and risks of using AI in email campaigns
AI mechanics are being incorporated in a wide range of marketing and sales campaign tools. Our training can explore the dos and don'ts for using AI, either when directly creating content or when structuring campaigns and analysing data. We provide attendees with the skills they need to remain compliant, increase engagement, and create campaigns efficiently.
Book a Discovery Call
