Bespoke B2B SEO Training
A practical, full-day programme tailored to your teams SEO challenges. Master GEO & AI SEO, technical fundamentals, keyword strategy, link performance, EEAT, and hands-on training for GA4 & Google Search Console.
Your marketing team will learn the skills needed to increase Search Engine rankings, driving more organic traffic to your website.
Our training agendaReduce your reliance on paid media
Upskilling your team will improve search performance, leading to more qualified traffic and less reliance on PPC.
Our tailored trainingOur training provides the skills needed to create content ready for ChatGPT, Google AI Mode and AI search engines.
Train your teamWe've provided SEO training for:
Tailored B2B SEO Training
Technical SEO
Our technical SEO training covers the way algorithms measure and rank your website's performance including:
- Google Core Vitals
- Website speed and common errors
- Page and header structures
- Bounce rates and engagement
- Indexing performance
Keyword Performance and Strategies
Our tailored training takes your team through keyword performance and how to rank for your industry's key search terms, including:
- How algorithms crawl pages for keyword relevance
- Expertise, Experience, Authority and Trustworthiness (EEAT) and its impact on rankings
- How to create content that ranks and engages
- Building psychometrics into content marketing
- Keyword difficulty, competition and intent
- Search visibility and how it affects organic search
SEO for AI Search
We will future proof your team's SEO skills, covering key skills for AI search, including:
- Optimising content for Generative Search
- Creating long form, deep content
- How to structure content for questions and conversational queries
- SCHEMA and structured data
- Refreshing content for AI
Digital PR and Backlinks
Your team will learn how backlinks improve rankings and how digital PR can grow qualified traffic, including:
- Domain authority and how it affects rankings
- What backlinks are and how to measure their impact
- Creating a digital PR strategy to deliver qualified backlinks
GA4 and Google Search Console
Our full day of training includes training on GA4 and Google Search console.
Our bespoke GA4 training agenda can be found here.
Our Process
Unlock customer journeys and find out where you are losing visitors in your online conversion funnel with Arboreal Marketing's Google Analytics 4 training. A half day, on-site training session which also includes Google Search Console and Looker Studio dashboards.
GA4 training for your teamDigital Marketing Short Courses
Whether it's Email marketing or enhancing your use of LinkedIn across the organisation, we have digital marketing short courses to suit your team.
Find your training courseWebsite Auditing Services: 3 Essential Audits That Will Improve Marketing Performance
If you’ve ever wondered why your website isn’t converting as well as it should—or why organic traffic just isn’t turning into leads—you’re not alone. Many B2B businesses invest in sleek design or expensive PPC campaigns, only to find that the website itself isn’t pulling its weight.
Website auditing services can help to change that.
Tell us about your project and we will arrange a discovery call
B2B SEO Training: Frequently Asked Questions
We tailor our training for fit your niche
B2B SEO techniques require a deeper understanding of your organisation's niche and the search intent and behaviour of your potential clients. Our training looks beyond standard SEO best practices and includes the full customer journey, from the first identification of a problem through to in-market and ready to purchase. We also understand there is a greater need for long-tail keyword strategies for B2B organisations, especially for SMEs, and our training is tailored to match.
Book a discovery callA dedicated organic search strategy should improve qualified lead generation
Implementing effective SEO techniques on your website will improve the quality of traffic you acquire without increasing your PPC or paid media spend. The more targeted you can be with your SEO content, the higher the chance that you will convert your users more efficiently. This means you need less paid media, which on average is 50% less effective at conversion than organic/unpaid channels.
Book a discovery callOur bespoke training sessions can be adapted for any number of delegates
Our training is charged per session, not per person. This means we can be flexible and provide cost-effective training with impact for your team whether that's 1-2-1 or for a team of twenty. We can also tailor our training to deliver a hybrid of on-site face to face and virtual attendance. We also provide a full agenda before the training session, which means we can provision for walk-in team members and full attendees.
Book a discovery callIncrease conversions through engaging content marketing strategies.
Practical digital marketing training tailored to your organisation.
A simple 3 step process to increased digital lead generation.
