Digital Marketing Short Courses
Upskill your team with specialist, bespoke, B2B digital marketing training. From Email marketing to implementing LinkedIn effectively in your organisation, Arboreal Marketing can create, tailor and deliver marketing training to your team.
We can provide a bespoke SEO for AI search short course to your marketing team. From optimising content to customer journeys and no click searches, our two-hour session covers the essentials you need to adapt to a changing organic search landscape.
Find out about SEO for AI searchImprove your team's Email marketing
Our half-day email marketing training course has been developed for sales, business development and marketing teams who need help avoiding spam filters, increasing open rates and landing conversions.
Find out moreIncreasing LinkedIn engagement for your organisation
Our two-hour training can be tailored for colleagues across your organisation. Focusing on how the LinkedIn algorithm works, how to engage, and how to make new connections without spamming, our training has been delivered to everyone from the C-suite through to business development specialists.
LinkedIn trainingWe've delivered marketing short courses to:
SEO for the AI Era: Optimising Content for Conversational Search
SEO in an AI-Driven World
This short course is designed for B2B marketers, content creators, and SEO professionals who need to adapt their strategies for the new era of conversational and AI-driven search. Training includes:
- Understanding the AI shift in search and how it works
- How B2B organisations are affected by AI SEO
- The core principles of AI SEO
- The importance of EEAT in content marketing
- Optimising the customer journey for no-click searches
- AI-targeted content marketing
- Implementing SCHEMA
- Measuring effectiveness
Want to know more about SEO and AI search?
We can deliver on-site or virtually whether it's for one person or the whole team
Email marketing for sales and marketing teams
Executing Email campaigns that work
Learn how to design emails that actually get opened, and clicked. We blend copywriting, customer personas and contact list management to help your team understand why emails succeed (or fail), and how to consistently execute email marketing campaigns that work. Training includes:
- How spam filters work and how to stay out of them
- Subject line writing that cuts through inbox noise
- Structuring email body content for clarity and action
- Understanding your audiences and how to segment them
- Sequencing and automation for improved performance
- Planning user journeys beyond the email
Book an Email marketing discovery call
Speak to us about your email marketing challenges and we can build a training course to support your team
Linkedin engagement training
Increase your LinkedIn engagement
This two-hour session helps teams understand the LinkedIn algorithm and how to use the platform more strategically. It’s especially effective for onboarding new starters, or upskilling colleagues in business development, sales or non-marketing roles. Training includes:
- Understanding the LinkedIn algorithm
- Profile optimisation and visibility in search
- Building an audience without relying on direct messages
- How to engage in relevant conversations with prospects
- Content creation tips and posting frequency
- Measuring performance and what good looks like
Book a LinkedIn training discovery call
Speak to us about your LinkedIn objectives and we can build a training course to support your team
Build your own training course
Finding the exact training you need for your marketing team can prove time-consuming and difficult. Whatever your digital marketing challenge, we have the expertise to create and deliver the training you need.
Our Process
Bespoke Digital Marketing Training: A Case Study
Arboreal Marketing delivered tailored digital marketing training to MIDiA Research, aligning SEO, GA4 and email strategies with their unique business goals and audience needs.
Tell us about your project and we will arrange a discovery call
Bespoke Marketing Short Courses: Frequently Asked Questions
Our training is tailored to your challenges for immediate impact
Arboreal Marketing's short courses are completely bespoke to your organisation, which means they are designed to fill your critical skill gaps and have an immediate impact after completion. Our training is delivered in a consultative way, using your data to deliver practical insights your teams can use from day one.
Chat to us to find out moreTailoring your training means you provide ultimate flexibility for your team.
Choosing the right format for a bespoke course fundamentally comes down to your team’s specific circumstances and learning objectives. In-person training provides a more productive learning environment for attendees, with the trainer immediately on hand to ask questions and follow up during breaks and after the course. It also provides a better atmosphere for collaborative learning, with colleagues able to help or discuss topics with each other and share experiences. Virtual training is a good solution for remote teams, rather than pull everyone together and incur prohibitive travel and accommodation costs, Arboreal Marketing can deliver the training via video call and still meet your training needs with an engaging session. The hybrid model has worked very well for clients with a central base, but remote or international team members, with in-person training and virtual training combined to ensure the whole team is upskilled. The decision ultimately comes down to cost, distance and the level of collaboration you need on the day.
Chat to us to find out moreWe can tailor our training to fit all expertise levels.
We begin with the discovery phase, we discuss your skills gaps and the challenges your organisation is facing and then, together, we build a list of training objectives for the session. Once the discovery phase has been completed, Arboreal Marketing Ltd develops the agenda for the day and the key learnings delivered by each section. We then provide the agenda to your key stakeholders for approval before creating the training content. Once completed, the training content will also be marked for your approval before inviting attendees and booking the training dates. All we need in expertise from your line managers when developing the training is the understanding of where their challenges lie and what they want to achieve with their team on the day.
We are highly skilled at including all levels of expertise in our short courses, and we often have complete novices alongside experienced veterans, with both groups engaged and participating.
Chat to us to find out more
