GA4 Training for Your B2B Marketing Team
We help your team make sense of the metrics that matter, from understanding traffic sources to mapping full customer journeys. Our tailored, on-site training quickly upskills your team, cost-effectively.
Your team will learn practical Google Analytics implementation skills that will improve insight and analysis from day one.
Find out moreEvery training session is tailored to your business, challenges and opportunities on your website and uses your analytics and data.
Practical team trainingTraining is delivered on-site, to your entire team with one price per session, not per person
Making GA4 easyWe've provided GA4 training for:
GA4 Half Day Training Agenda
GA4
An in-depth practical training session covering everything a marketing team needs to effectively use Google Analytics 4
- Troubleshooting GA4 setups and Admin essentials
- Creating conversion triggers with Key Events
- Reports, filters and comparisons
- Measuring page performance and engagement
- GA4 for eCommerce
- Creating meaning from the metrics
- Mapping user journeys
- How to build conversion funnels
Google Search Console
Google Search Console is an essential tool for managing SEO.
- How to setup Google Search Console
- How to index pages and check search performance
- Indexing issues and how to fix them
- How to check structured data and SEO enhancements
- Google search queries and website rankings
Looker Studio
Google's Looker Studio is an excellent way to quickly tap into GA4 data and visually share dashboards with stakeholders
- How to connect GA4 and Google Search Console data into Looker Studio
- How to create data dashboards
- Using and adapting data fields and charts
- How to upload custom data sets into Looker Studio
- How to create bespoke data metrics and calculations
Our Process
Whether it's technical SEO, developing keyword strategies or optimising your website for AI search, our tailored SEO training has everything you need to quickly upskill your team
B2B SEO hereDigital Marketing Short Courses
Whether it's Email marketing or enhancing your use of LinkedIn across the organisation, we have digital marketing short courses to suit your team.
Find your training course
Richard’s training was engaging, insightful and informative for multiple departments providing a wealth of knowledge across our business. He navigated the skill and knowledge levels across the team proving both foundational and technical information to ensure he met each person's desired outcomes from each session. Both sessions were well-structured, interactive, and tailored to our business needs, ensuring we could immediately apply our learnings to current and future projects. We truly appreciated Richard’s professional but personal approach and would highly recommend him for anyone looking to enhance their skills.
Mia Modaro MIDiA Research
The GA4 Playbook for B2B Organisations
A guide packed with tips and tricks for getting started with Google Analytics 4
Tell us about your project and we will arrange a discovery call
GA4 Training: Frequently Asked Questions
In house training is tailored to your requirements
B2B GA4 training from Arboreal Marketing is completely tailored to your business's challenges, which means the skills delivered can be implemented by your team immediately after the session. In-house training also provides close support for each element of GA4 rather than leaving your team to find out for themselves if they get stuck.
Book a discovery callYes, we can tailor to any sector or analytics setup
Our training is fully bespoke, and has already been provided to clients in B2B industries as wide ranging as telecommunications, public safety, private schools, the construction industry and the gambling sector. Whatever your industry challenge, we can tailor our training to suit you.
Book a discovery callNo, all skill levels are catered for with Arboreal Marketing Ltd
Our sessions are specifically designed to suit all levels of competence, and often we have attendees with very different levels of skill in the session. We provide hands-on training for every skill level, covering the basics all the way through to complex skills such as custom report building and audience segment creation. Whatever the skill level, we can tailor our training to suit.
Book a discovery call
