B2B Digital Marketing Training Built Around Your Team
Collaborative, tailored training that helps marketing teams adapt and evolve in a rapidly changing environment
Your marketing challenge
Digital marketing moves fast. For in-house teams, staying sharp means knowing how to combine algorithms, data and tools with creativity.
Sharpen your team’s skills with bespoke, on-site marketing training
Tailored training to help your team cut through complexity
With so many tools, channels, algorithms and internal expectations to juggle, even experienced marketing teams can feel overwhelmed.
Our B2B digital marketing training is designed to support your team — not lecture them. Every session is a collaborative workshop, created to give people the time and space to focus, explore their own data, and strengthen the connection between insight, creativity and action.
Delivered on-site, using your real campaigns and tools, it’s training that doesn’t add to the noise — it clears a path through it.
Bespoke training for your organisation
Not all businesses are the same, and neither are their teams. If you’re looking for support in areas not covered above, we can create a bespoke training programme aligned to your tools, team structure, and goals. We have digital expertise across multiple digital marketing topics and can adapt to fit your needs.
If you're looking for a proactive approach to upskilling your team and improving results across all channels, we’d love to hear from you.
Let’s build a session around what your team actually needs.
Let’s talk about how a day of collaborative, tailored B2B marketing training could help your teams.
What B2B Digital Marketing Training is Available from Arboreal Marketing Ltd?
1
SEO Training for Marketing Teams
A grounded approach to making content visible and useful. We cover everything from building keyword strategies and on-page optimisation to search intent and SCHEMA - all tailored to your current performance, team skill levels and relevant industry keywords.
Topics include:
- Google Core Vitals: what they are and how to monitor them
- Indexing and performance analysis using Search Console
- Search engine algorithms: how they work and how to adapt content
- Writing content that ranks and structuring it for your users
- Keyword research and content planning strategies
- Backlinks: understanding their value and building them appropriately
- Ongoing SEO management and how to benchmark success
2.
Google Analytics 4 Training
We help your team make sense of metrics that matter, from understanding traffic sources to mapping full customer journeys. Learn how to spot drop-off points, identify what’s driving conversions and improve marketing performance using your own data.
Topics Include:
- Traffic acquisition: track, benchmark, and analyse by source
- Landing page performance and key interaction points
- What good engagement looks like and how to identify struggle points
- GA4 reporting: From dashboards in Looker Studio to bespoke funnel analysis
- Segmenting your data for different user types and journeys
- GA4 for eCommerce: using analytics to drive product sales
- Google Search Console: tracking performance and indexing pages
3.
Email Marketing Training
Learn how to design emails that actually get opened, and clicked. We blend copywriting, customer personas and contact list management to help your team understand why emails succeed (or fail), and how to consistently execute email marketing campaigns that work.
Topics Include:
- How spam filters work and how to stay out of them
- Subject line writing that cuts through inbox noise
- Structuring email body content for clarity and action
- Understanding your audiences and how to segment them
- Sequencing and automation for improved performance
- Planning user journeys beyond the email
4.
LinkedIn Engagement Training
This two-hour session helps teams understand the LinkedIn algorithm and how to use the platform more strategically. It’s especially effective for onboarding new starters, or upskilling colleagues in business development, sales or non-marketing roles.
Topics Include:
- Understanding the LinkedIn algorithm
- Profile optimisation and visibility in search
- Building an audience without relying on direct messages
- How to engage in relevant conversations with prospects
- Content creation tips and posting frequency
- Measuring performance and what good looks like
Book a call or get in touch with your training requirements.
We can help your marketing teams upskill and stay up-to-date
Richard’s training was engaging, insightful and informative for multiple departments providing a wealth of knowledge across our business. He navigated the skill and knowledge levels across the team proving both foundational and technical information to ensure he met each person's desired outcomes from each session. Both sessions were well-structured, interactive, and tailored to our business needs, ensuring we could immediately apply our learnings to current and future projects. We truly appreciated Richard’s professional but personal approach and would highly recommend him for anyone looking to enhance their skills.
Mia Modaro Digital Campaign Marketing Manager - MIDiA Research
Bespoke Digital Marketing Training: A Case Study
Arboreal Marketing delivered tailored digital marketing training to MIDiA Research, aligning SEO, GA4 and email strategies with their unique business goals and audience needs.
Tell us about your project and we will arrange an introductory call
Get in touch
Our Business to Business Marketing Services
SEO Auditing
We complete a thorough audit of your website and online content and provide practical recommendations on how to optimise them for search.
Content Marketing
Content marketing is an essential part of building an effective brand. Content impacts on search engine performance and social media. We will work with your team to define content topics and create a calendar to fit with your marketing strategy. If necessary we can create content as part of our project deliverables.
Email Marketing
Email marketing is still one of the most effective ways for businesses to communicate directly with prospects and customers. We will work with you to improve open rates, click through rates and of course, conversions.
Website Performance
We will analyse your website and the user journey highlighting struggle points and areas where your website is underperforming. We can then implement improvements. We can also support your search for a top line web design agency if that is also required.
