AI Marketing Courses for B2B Teams
Integrating AI support for your marketing teams can be challenging. Finding the balance between implementing platforms that reduce resource strain, while maintaining the quality of output you're used to, is hard. Our AI for B2B marketing courses are practical, hands-on, and designed to help you deploy AI effectively.
Our crash course in SEO for AI (GEO) walks attendees through the differences between traditional search algorithms and how LLMs and AI Search platforms crawl pages. We then identify ways to engage more with AI crawlers and future proof content for the Generative age.
Find out moreAI for B2B Marketing Departments
A half day, fully practical, workshop where attendees will learn how to incorporate AI into marketing process in a way that increases efficiency without damaging quality and effectiveness.
Find out moreWe've provided AI marketing training for:
SEO For AI Crash Course
Bringing your team up to speed with SEO and GEO for LLMs
This short course is designed for B2B marketers, content creators, and SEO professionals who need to adapt their strategies for the new era of conversational and AI-driven search. Training includes:
- Understanding the AI shift in search and how it works
- How B2B organisations are affected by AI SEO
- The core principles of AI SEO
- The importance of EEAT in content marketing
- Optimising the customer journey for no-click searches
- AI-targeted content marketing
- Implementing SCHEMA
- Measuring effectiveness
SEO For AI Crash Course Details
Structure and Timings
This hour long course is virtual, so is perfect for a quick lunch and learn with the team. We look at the essentials behind SEO and then how to incorporate LLM crawling requirements into your digital content.
Max number of people per session
10 people in a virtual setting. Or this training is perfect when combined with the AI Marketing Workshop or the SEO full training day
AI Marketing Integration Workshop
How to integrate AI into your marketing processes effectively
A half-day workshop session where attendees will learn how to incorporate AI into marketing in a way that increases efficiency without damaging effectiveness. Covering how to develop prompts, where AI can save time and provide assistance, and where to avoid AI content creation, this workshop provides confidence and practical skills for marketers at all levels.
- How to approach integrating AI with marketing activities
- Prompt writing 101 – how to create and iterate prompts that give you what you want
- Layering AI
- AI for Emails, including subject lines, email content and AB creation
- How to implement AI for SEO without destroying rankings
- Why not AI for blogs?
- AI for Social Media
- Using AI to help build a content marketing strategy
- Persona Insights and how to influence content creation
- AI & Campaign planning
- Analysing data and identifying trends
- Why you need to be sceptical about research
- AI hallucinations
- Compliance and governance
- AI and the uncanny valley or land of the bland
AI Marketing Integration Workshop
Structure and Timings
This is fully practical workshop that lasts between 2-4 hours depending on content, size of group and practical sessions.
Max Number of People Per Session
This workshop session can accommodate up to 20 people per session, face to face in a suitable venue provided by the client.
Length of AI Marketing Workshop
This is a fully tailored session lasting between 2-4 hours depending on requirements.
We help your team make sense of the metrics that matter, from understanding traffic sources to mapping full customer journeys. Our tailored, on-site training quickly upskills your team, cost-effectively.
GA4 Training HereOur full day's training on SEO and SEO for AI covers everything your marketing teams need to increase visitors to your website.
SEO Training HereOur B2B LinkedIn Training short courses are tailored to help your sales and marketing teams gain the confidence they need to engage new clients beyond cold DMs.
LinkedIn TrainingBespoke Digital Marketing Training: A Case Study
Arboreal Marketing delivered tailored digital marketing training to MIDiA Research, aligning SEO, GA4 and email strategies with their unique business goals and audience needs.
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AI Digital Marketing Training: Frequently Asked Questions
We provide marketing training for any level of AI experience
Our AI marketing training is completely tailored to your organisation's requirements. We can tailor basic and intermediate level training for group training sessions, or advanced training for more specialised requirements. Speak to us and ask about our bespoke marketing training.
Book a Discovery CallWe cover most major LLMs and tech stack connectors
Our training can include any specific platforms you currently use in the business. As a standard approach we use ChatGPT, Gemini, CoPilot, Claude, Perplexity AI and connectors such as Zapier.
Book a Discovery CallWe can tailor the training to suit your team's requirements
Our AI marketing workshop is normally delivered in person, but can also be tailored to include hybrid or remote attendees. The SEO for AI Crash Course is normally delivered remotely because it is only 1 hour long, however if you wish to deliver training to your whole team in one location, we can provide a face-to-face alternative.
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