About us
A Cambridgeshire digital marketing consultancy specialising in increasing sales and lead generation.
We specialise in common sense marketing
With arborealmarketing's expertise and coaching, your teams can generate more leads online from the same traffic and reduce your marketing budget too.
What we deliver
Our commitment
What we do
We have an extensive background covering product marketing in agriculture and construction, plus service based marketing in the SaaS tech space.
We aim to strip back confusing marketing terminology and work with clients to create simple but incredibly effective marketing campaigns.
How we help
Our B2B specialism means we can help clients, whether its promoting the latest product launch, implementing a new cloud based software or driving leads for a service based business.
Our values
We believe that marketing embodies every aspect of a business
A high functioning marketing team is intrinsically linked to all other departments and acts as the bridge between customers and the organisation.
- Is your marketing team involved in major decision making?
- Is your marketing team cross functional?
Marketing can become complicated quickly
The best marketing strategies drive sales while remaining simple. The most important points of a strategy should be:
- Does this strategy achieve the objective?
- Does the strategy benefit customers as well as the organisation?
All marketing actions should have “so what?” at the heart of their conception
If the team, the stakeholders or customers say “so what?” at any point then scrap the action and find an alternative solution.
We believe in:
- Common sense in “why?”
- Common sense in “what?”
- Common sense in “how much?”
Richard Kendrick, Managing Director
With 20 years experience, including leading marketing teams in FTSE250 businesses, Richard is a marketing generalist - as comfortable creating top line multinational strategies as he is completing detailed audits of digital marketing tools. Beginning his marketing career in Wales for a Massey Ferguson dealership, Richard’s career encapsulates the largest European agricultural parts wholesaler, the “Tescos” of roofing merchants, the biggest “local” paint shop in London and SaaS technology that keeps teams Hapi. Richard is also a tutor for Cambridge Marketing College teaching CIM certificate marketing.
Tell us about your project and we will arrange an introductory call
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